Weblogs corporativos 2007
Segun un estudio de Jupiter Research (informe pago) empresa lider en el estudio del impacto de internet en los negocios, el 70% de las grandes empresas de EE.UU. integraran weblogs en sus estrategias de comunicación para 2007.
Datos y números que podemos contar:
- 35 percent of large companies plan to institute corporate Weblogs this year.
- nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.
- currently 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.
- Only 32 percent of marketing executives said they use corporate Weblogs to generate WoM (word-of-mouth marketing opportunities)
En palabras:
“By engaging prospective customers in active dialogue, companies can showcase their expertise and domain knowledge, creating a forum for communication of their strategies and visions,” said David Schatsky, President of JupiterKagan. “In doing so, companies can generate buzz around their products or services, while eliciting feedback and collaboration from product evangelists.”
Esto se dijo tambien:
Steve: Study: 70% of Big Corporations to Blog by 07 Timothy: 70% of Large Companies to be Blogging in 2007Ç Laurent: 70% of large companies will have blogs José A.: El 70% de las grandes empresas tendrán blog para 2007
Prensa:
JupiterResearch Finds That Deployment of Corporate Weblogs Will Double in 2006
